Contributing and Socialization - Biaxial Segmentation for Users Generating Content

نویسندگان

  • Hendrik Send
  • Daniel Michelis
چکیده

User generated content is a valuable resource voluntarily provided by a growing number of users. As online and classical businesses increasingly harness this resource the need for strategic handling of the users arises. In this paper, we seek for a model that allows applying prior research insights on user behaviour to user generated content. Therefore, we develop a strategic segmentation of users who contribute content. Using a biaxial model brought forward by Kozinets for the segmentation of consumers and an ordinal scale model by Li and Bernoff, we propose a model to grasp both the degree of social involvement and the intensity of content contribution by users.

برای دانلود رایگان متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Next-generation social TV content discovery

The recent advent of broadband Internet has led to a convergence of the Web, multimedia, and social media technologies, and revolutionized the TV content consumption. It facilitates users not only watching the TV content, but also accessing personalised information, generating new content, socialising with others, and expressing their emotions. This demonstration showcases the research prototyp...

متن کامل

Neural Network Approach for Herbal Medicine Market Segmentation

Market segmentation is the start point of executing targeted marketing strategy. This study aims to determine fit dimensions and appropriate specifications for the segmentation of herbal medicines market in order to provide production and market departments with fit strategies by identifying the profile of the market customers and recognizing their differences in the identified indices. This is...

متن کامل

Moving Object Segmentation with camera in motion Using GMEC and Change Detection Method

53 ABSTRACT: Emerging multimedia applications demands content-based video processing. Video has to be segmented into objects for content-based processing. A number of video object segmentation algorithms have been proposed such as semiautomatic and automatic. Semiautomatic methods adds burden to users and also not suitable for some applications. Automatic segmentation systems are still a challe...

متن کامل

Quantitative Comparison of SPM, FSL, and Brainsuite for Brain MR Image Segmentation

Background: Accurate brain tissue segmentation from magnetic resonance (MR) images is an important step in analysis of cerebral images. There are software packages which are used for brain segmentation. These packages usually contain a set of skull stripping, intensity non-uniformity (bias) correction and segmentation routines. Thus, assessment of the quality of the segmented gray matter (GM), ...

متن کامل

Segmentation Assisted Object Distinction for Direct Volume Rendering

Ray Casting is a direct volume rendering technique for visualizing 3D arrays of sampled data. It has vital applications in medical and biological imaging. Nevertheless, it is inherently open to cluttered classification results. It suffers from overlapping transfer function values and lacks a sufficiently powerful voxel parsing mechanism for object distinction. In this work, we are proposing an ...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

عنوان ژورنال:

دوره   شماره 

صفحات  -

تاریخ انتشار 2009